課程大綱

課程資訊

課程名稱	科技與創新管理 Strategic Management of Technological Innovation
開課學期	102-2
授課對象	管理學院管理學院企業管理碩士專班(GMBA)
授課教師	吳學良
課號	GMBA7061
課程識別碼	749EM0840
班次
學分	3
全/半年	半年
必/選修	選修
上課時間	星期四6,7,8(13:20~16:20)
上課地點	管二202
備註	Global MBA degree & certificate學生優先。限本系所學生(含輔系、雙修生) 總人數上限：50人
Ceiba 課程網頁	http://ceiba.ntu.edu.tw/1022GMBA7061_SMTI
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課程概述	As innovation is now the most important driver of competitive success, practitioners and scholars have raced to understand the nature and the process of innovation. This course aims to provide a strategic framework for managing innovation. Specifically, we will pay more attention to the dynamics of innovation, formulation and implementation of technological innovation strategy, and highlight the contexts in which innovation contributes to competitive advantage.
課程目標	1.To help students have in-depth understanding of the dynamics of innovation. 2.To familiarize students with how a technological innovation strategy is crafted. 3.To expose students to the well-designed processes for implementing an innovation strategy.
課程要求	-Active and Meaningful Participation. -Thorough understanding of textbook and assigned readings -Preparation of short cases and by-group presentation. -Preparation of Harvard Business School cases and write-ups.
預期每週課後學習時數
Office Hours
指定閱讀	Melissa Schilling (2010) Strategic Management of Technological Innovation, 3rd ed., McGraw-Hill. (華泰代理) [NT$ 900]
參考書目	-Textbooks: Melissa Schilling (2010) Strategic Management of Technological Innovation, 4rd ed., McGraw-Hill. (華泰代理) -HBS cases: Harvard Business School cases will be assigned in this course. You are required to pay for reprint permit fee to HBS and the costs of photocopy. -Mini cases in the textbook: the small cases in the textbook should be prepared in advance and would be discussed on class. -Assigned HBR articles: These materials are downloadable from the CEIBA website before class. Students are required to prepare them beforehand and present on class on a group basis.
評量方式 (僅供參考)

課程進度

週次	日期	單元主題
Week 1	2/20	Ch 1 Why do we need Technological Innovation & manage it strategically?
Week 2	2/27	Ch 2 The sources of innovation -5 habits of innovation
Week 3	3/6	Ch 3 How do various technologies evolve? S-curve & PLC
Week 4	3/13	Ch 4 Battles of industry standards
Week 5	3/20	Ch 5 Timing of new product entry
Week 6	3/27	Ch 6 Strategic positioning & business model innovation
Week 7	4/3	Class off
Week 8	4/10	Ch 8 Do it alone or with your friends: Collaboration strategy
Week 9	4/17	Ch 9 How much can you capture the value of your new product: The regime of appropriability -Teece’s PFI framework -Value Net
Week 10	4/24	Mid-term Exam: cover all lectures and HBS cases before the exam
Week 11	5/1	Ch 13 Crafting a deployment strategy for your new products -Frugal (Jugaad) innovation
Week 12	5/8	Ch 7 How to choose innovation projects? -Real option view of technology investment
Week 13	5/15	Ch 10 How to organizing for innovation?
Week 14	5/22	Ch 11 Managing the new product development process -Learning from failures
Week 15	5/29	Film #2: Inside The Mind of Google
Week 16	6/5	Ch 12 Managing the NPD team Film #3: Planned Obsolescence
Week 17	6/12	Term project presentation
Week 18	6/19	Final Exam: cover all lectures and HBS cases after the mid-term exam